The biggest advantage of this apartment is, without question, its location. From the windows, guests can enjoy views of one of Melbourne's most recognisable landmarks, which is why timing the shoot for a sunny day was so important. Light, views, and atmosphere are a huge part of what guests are booking when they choose a city apartment.

That said, location alone is rarely enough. The owners understood that if they wanted to achieve above-market rates, the apartment itself needed to feel inviting and memorable. Thoughtfully selected furniture, carefully chosen décor, and a warm, contemporary style helped create a space that feels just as appealing inside as the city views outside.